Announced in September 2020


This is an explanation video of the long-term vision "BEACON 2030" announced on September 1, 2020.

Vision Statement

Create a better future for people and healthcare by solving global medical issues


1. Illuminate the future of medicine through our understanding of humanity

We will seek better patient outcomes and economy of medical care by remaining a close partner with healthcare professionals and patients around the world, and by leveraging our problem-solving capabilities rooted in clinical expertise.

2. Illuminate the lives of many by co-creating unprecedented value

We will realize the optimal care cycle for each patient, by utilizing our core strength in Human Machine Interface technology with advanced digital technology and data collected from medical sites.

3. Illuminate the potential of our people and organization by embracing new challenges

We will build an open-minded and creative team of individuals around the world who take pride in their contribution to healthcare and their mission to solve global medical issues facing humankind.

Value Creation Compass

Nihon Kohden will combine our original technologies and clinical expertise with advanced technology in collaboration with global partners, to create valuable solutions that help solve issues in clinical sites.
The Value Creation Compass is our new value creation model as we head toward 2030.

Future of the World

Realize vision for the future through our Value Creation Compass

Three Transformations

Nihon Kohden has set three transformations to be realized as a company-wide management policy for the next 10 years


1  Transform into a global company creating high added value

  • Promote overseas business strategies emphasizing high growth and improved profitability
  • Develop sophisticated value propositions and cultivate new businesses areas in domestic business
  • Create new business models by utilizing our global business foundation

2  Create a solution business providing superior customer value

  • Create a business model that helps solve medical issues
  • Realize a value creation model that creates value from data, by utilizing our core strength in Human Machine Interface technology

3  Establish a global organization founded on Operational Excellence

  • Establish an organizational and governance system in line with our corporate strategy
  • Establish a development, production and sales system based on Global Supply Chain Management
  • Strengthen global business deployment capabilities by establishing a Center of Excellence

Three Phases

Nihon Kohden has set three phases to reach in our journey toward 2030. The Company aims to realize its long-term vision by steadily achieving the theme in each phase.


Management Indices

Nihon Kohden gives priority to operating margin and overseas sales ratio with the aim of becoming a global company that creates high added value.


The target levels in the fiscal year ending March 2030


Operating margin

Overseas sales ratio

Core Values

We aim to realize our management philosophy by embodying the following core values.

 We act with high ethical standards to save the lives of many.

 We approach issues with an open mind and seek out objective facts.

 We respect and leverage individual strengths to maximize our potential.

 We communicate and contribute proactively to meet challenges.

Customer Centric
 We take every action to improve the experience of patients and customers.

Goal Oriented
 We focus on reaching our destination and explore possibilities to get there.

 We imagine new ideas and solutions to create unprecedented value.