Nihon Kohden Corporation announced today that it established a sales subsidiary, NIHON KOHDEN Latin America S.A.S to expand sales across Mexico, Central America, South America and the Caribbean. The new subsidiary begins operations December 2013 (plan).
Central and South America has shown economic growth and the medical equipment market is expected to expand. The new sales subsidiary in Colombia will take over support of local distributors in Central and South America and work to strengthen the sales network. At the same time, Nihon Kohden will strengthen sales and support to increase the Company’s brand recognition in the growing medical device market of Central and South America.
Nihon Kohden’s “Strong Growth 2017” mid-term business plan calls for the Company to strengthen operations in emerging markets in which sustainable growth is expected. The Company will continue to develop products which are tailored to emerging markets as well as expand its sales networks and provide quality products and good after-sales service.
[Outline of the new subsidiary]
|
Name |
NIHON KOHDEN Latin America S.A.S. |
|
Address |
Bogota, Colombia |
|
Line of business |
Sales and after-sales support of medical devices |
|
Capital |
400 million Colombian Pesos, 100% subsidiary of Nihon Kohden Corporation |
|
Representative |
Masayoshi Takahashi |
|
Employee |
8 (plan) |
